SKILLS & EXPERTISE

BRANDING & MARKETING

CONTENT AND CREATIVE

Evaluate and develop strategically relevant content by working closely with clients and their teams.

Content:

  • Auditing
  • Strategy
  • Development
  • Calendarization
  • Deployment
  • Amplification

DIGITAL AND SOCIAL MEDIA

Social media strategy, deployment and overall execution.

  • Content Generation
  • Distribution Strategies
  • Audience Growth and  Loyalty
  • Sponsored Ad Execution
  • Reputation management

WINE AND SPIRITS SALES DISTRIBUTION

Expansive knowledge of sales strategies and distribution channels. 

  • Acute understanding of three-tiered open and control state systems.
  • Integrate knowledge across sales divisions (on-premise, retail, chain and club)
  • Implementation of brand strategies, marketing initiatives, and opportunistic pricing and programming.
  • Keen understanding of industry specific profitability, pricing and inventory demands.
  • Initiate and facilitate optimal sales tools and strategies across all markets and channels.
  • Inventive expertise in Point of Sale materials and its deployment. 
  • Recognition and insight into regulatory compliance.  
  • Adept with industry specific marketing legalities and best practices.
  • Certified Specialist of Spirits (CSS)
  • Certified Specialist of Wine (CSW)

SALES INNOVATION

Unique experience with sales strategy and innovation.

  • Sales Process Evaluation
  • Comprehensive Sales Training
  • Script Building
  • Management Training
  • Educational Workshops
  • Client Retention Strategies
  • Sales Funnel Optimization

CUSTOMER RELATIONS MANAGMENT

Focus audience behavior and customizing communications in order to drive engagement and create conversations about brands.

  • Campaign Management
  • List Building
  • Audience Targeting
  • Segmentation Analysis
  • Performance & Analytics
  • Integrated Communications

MARKET & SALES REPORTING ANALYSIS

Expansive and broad knowledge of database building and analytical reporting.

  • Customized dashboards and sales trackers.
  • Market and focus group insights. 
  • Production and inventory analysis.
  • Sales and incentive execution metrics.